Platinum Blonde
Monday, August 25th, 2008
A new addition to the shelves of many alcohol retailers is Platinum Blonde. It hit most liquor stores at the start of this month and hit my taste buds around the same time. Currently retailing for $39.90 a carton at Dan Murphy’s it is not a bad buy.
Platinum Blonde is a premium low carb, full strength lager. It dishes up 4.6grams of carbohydrates per 330ml bottle. How does this compare to another ‘low carb’ beer? Bondi Blonde has <6.6grams per 330ml serving, so in this case it does quite well.
This is the first product to come out of Six Star Breweries – which is the brand name that Woolworths has given to the operation. It is brewed in Australia by Victoria’s Independent Distillers using local and imported ingredients and was created by Woolworths with one goal in mind – to capture as much as 10 percent of the 420 million dollar ‘low carb’ beer market.
The beer itself has a sweet floral aroma accompanied by a dark golden appearance. Its taste is smooth but forgetful, as it quickly leaves your tastebuds. There is also a slight burnt taste to this lager. Overall for the price and the ‘low carb’ goodness this beer does alright in my book. It should be interesting to see what Six Star Breweries aka Woolworths will bring to our palates next.
Rating (out of five):
Category : Beer Reviews, Lager
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I purchesed a six pack of this beer.. opened a bottle and it was sealed water…..no jokes…has this happened to anyone else???
What a shocker of a beer!
I purchased a slab to see if was in the same league as the Pure Blonde that I normally drink.
After two months and several attempts I still have most of the beer in my fridge. To make sure it wasn’t me, I have offered it to several guests who for some reason declined a second drink.
There is a stong overarching flavour of burnt vegtables (hops) that overpowers any of the good features, making it almost undrinkable in comparision to the smooth creamy mouthfeel of the Pure Blonde.
Back to the drawing board 6 star breweries aka Woolworths !
i liked it! And friends who came over liked it…we are chicks though…I was told by the girl at my BWS that it was made by Pure Blonde, which i now realize is a bit of a fib…but anyhoo, I like the name and the taste
My boyfriend has had these so called great beers and gets nothhing but chronic guts aches for up to 4 days from a 6pack. Just wondering if anyone else has had this complaint without realising it might be the beer????
Yes probably not as good as Pure Blonde but cheaper here than that brew in Tasmania. The taste is on the bitter side, one or two are enough for me. Being a diabetic I don’t have a lot of choice in what alcoholic drinks I can imbibe. When I have a little more money to spend, Pure Blonde is easier on the palette.
Stay away from drinking this stuff, first thing I noticed was the smell is overpowering and unpleasant.
Taste is even worse, I got through about 10-12 and suffered a hangover the next day that you would expect from from drinking over a carton!
Yes Emma, yes indeed! all day today after a single one and every time I drink it. I thought it was my brain just telling me to stop because of it’s terrible taste. I think it has more to do with the budget chemicals they manufacture this rubbish with.
DO NOT BUY! It is vile!
harden up its low carb u dont get bloated tastes fuckin wicked and after half a slab the taste goes out the window
i rate high for low carb full strength beer (Y)
I thought it was quite nice actually. I was drinking these Platinum Blondes one night, as well as Pure Blondes. Both great beers in my opinion. Platinum Blonde tastes good to me, and goes down smooth
[...] strange thing is this is actually the second lager introduced by Woolworths, with the first being Platinum Blonde which I didn’t mind drinking. You would think they’d improve things the second time [...]
hey this grog is ok its a taste i dont mind but i can drink draught, melb etc etc but medical says i gotta look at these blondes etc and this aint crap so all u boof heads if ya dont like dont whinge just pull ya heads in thanks woolies etc a few of can still have a sip . cheers .go saints !!!!
Platinum Blonde in my opinion is an excellent beer. I am a
regular beer drinker and have tried many different brands. I prefer
beer in stubbies. I don’t get bloated by Platinum like other beers.
It has a very smooth palate. A slight citrus bitter, but as the
liquid fills my mouth I feel a pleasant lager style flavour. The
drink is nice and bubbly. I stack my fridge with these and a
chilled one of these knocks my socks off every time! Plus it is low
carbs and full strength. I love it! Well done to Six Star
Breweries, Woolworths. My friends love it too.
I usually prefer to drink imported beers over most of the
stuff produced in Australia. Cascade being an exception. I really
like these Platinum Blondes and for the price they are selling them
for they are definately a good buy.
my husband bought a carton a few weeks back. one bottle was filled with mould we have tryed contacting people in regards to it we are never drinking this again, we could of dies from it, it looks like it is brains in the bottle. know one has cared about it if u want pics ask im more than happy to send them to you.
I too bought the beer by accident thinking it was Blonde. The beer is disgusting.It is brewed for Woolworths .(Home Brand) I swear it is water. I shook the bottle and there was not a hint of bubbles or foam. It was flat as a tack. They should not be allowed to label their cheap imitation as Blonde. I warn everyone to not even try the beer as i am positive they will have the same experience i have had. !!!
Like emma,I too when drinking this beer suffer from chronic stomach pain within an hour of my first sip.it has taken me three attempts to 100% confirm it is the beer making me sick.The reaction is so violent and quick that it is like getting poinsoned,or eating rancid food.trying to contact six stars breweries is harder than i thought it would be,so instead i have decided to contact the health department,consumers rights and of course woolies…. do not drink this beer,it is a health risk!
Come on all you sales people, we can plainly see all of negative comments are biased because you have an agenda to push. This beer is ok it tastes fine and is competitive price – Are you all worried? There hasn’t been any bottles with only water in it, there hasn’t been and people with cramps or been sick from the beer and no mould in bottles has there?
I’m a seasoned Beer drinker. I bought a slab of Platinum for the 1st time today. Just had 3 stubbies and I’ll have to say – “NOT BAD!”. I’m a SUPER man – don’t touch Light Beer unless I have to. I was expecting a watery weak tasting brew – but Platinum has a pretty good taste. I’m somewhat impressed. This slab cost me $35 here in Perth. A slab of Aussie Beer should cost no more than $30-32 bucks. Price is a big factor and in rip-off Perth – the price of cheap Aussie Beer is through the roof !
I’ll give Platinum 7/10 !
The Beer Connoisseur
I don’t mind it at all, it’s not absolutely brilliant but it even tastes good after you’ve finished drinking whatever non-blonde beer you would actually prefer drinking. And you can sometimes get it for $30 a box at Dan Murphy’s or First choice, stock up then. Stomach pain what a load of bollocks, I can tell you you won’t get the hangover from this stuff you would from VB or Carlton.
I like it, i find the lightness refreshing, a good thirst quencher. it is probably not the tastiest beer, but often i just want something light. i bought another carton today from DanM’s for $35 which is a great deal. Would i still be buying it at $40? doubtful.