A new addition to the shelves of many alcohol retailers is Platinum Blonde. It hit most liquor stores at the start of this month and hit my taste buds around the same time. Currently retailing for $39.90 a carton at Dan Murphy’s it is not a bad buy.

Platinum Blonde is a premium low carb, full strength lager. It dishes up 4.6grams of carbohydrates per 330ml bottle. How does this compare to another ‘low carb’ beer? Bondi Blonde has <6.6grams per 330ml serving, so in this case it does quite well.

This is the first product to come out of Six Star Breweries – which is the brand name that Woolworths has given to the operation. It is brewed in Australia by Victoria’s Independent Distillers using local and imported ingredients and was created by Woolworths with one goal in mind – to capture as much as 10 percent of the 420 million dollar ‘low carb’ beer market.

The beer itself has a sweet floral aroma accompanied by a dark golden appearance. Its taste is smooth but forgetful, as it quickly leaves your tastebuds. There is also a slight burnt taste to this lager. Overall for the price and the ‘low carb’ goodness this beer does alright in my book. It should be interesting to see what Six Star Breweries aka Woolworths will bring to our palates next.

BeerAdvice rating (out of five):